Established in 2011, Loria Consulting started out offering general CRM consultancy, drawing on the extensive industry experience of its founder Mark Ayling.

Over time, we became more and more convinced of the benefits of Sage CRM over and above other commercial CRM solutions. In particular, Sage CRM is extremely powerful when integrated with Sage 200 and Sage 300 ERP applications. We therefore focussed on providing CRM services to Sage business partners that focussed on these products. As a result we have developed some of the most interesting and complex Sage CRM systems in use today.

In November 2013 we moved into our current offices in Burgess Hill, West Sussex and started to grow our development team. As well as continuing to provide services to other Sage business partners, we are now a fully accredited Sage CRM Business Partner for standalone Sage CRM in our own right.  Our solid background of real-world experience allows us to provide our Clients with a straight-talking, no-nonsense service. This is equally relevant for businesses looking to implement a successful CRM solution or rescue an existing system which is not performing as required.

We practice what we preach and take great pride in the relationships we form with our own customers. We understand that embarking upon a CRM implementation or tackling existing CRM challenges can be ominous, time-consuming and expensive, so our aim is to truly add value and ensure that our services pay for themselves.

With a unique mix of consultancy, tools, techniques and implementation we deliver practical, affordable and powerful business solutions that help you grow and remain competitive in these challenging times

We have many happy clients and are driven by our reputation to be the best at what we do. In order to continue to support our clients effectively our own team is growing. With each with new member of the team bringing new ideas and innovations to what we can deliver.


We are always happy to talk about CRM. So, whether you already have a system in place, or are looking to implement something new please get in touch.

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