About Us

Loria Consulting is owned and run by Mark Ayling and Tony Trevillion, who have substantial experience of implementing and managing CRM systems in organisations of all sizes and across a variety of market sectors.

After nearly 15 years in the CRM industry, Mark Ayling decided to leave the world of vendors and partners to go independent, on a mission to consult, advise and assist businesses of all sizes with their CRM initiatives.

Tony Trevillion has over 25 years experience of running and managing businesses. He holds an MBA and brings to Loria a wealth of knowledge in business development, strategic analysis and the effective selection and deployment of CRM applications.

Our solid background of real-world experience allows us to provide our Clients with a straight-talking, no-nonsense service. This is equally relevant for businesses looking to implement a successful CRM solution or rescue an existing system which is not performing as required.

We practice what we preach and take great pride in the relationships we form with our own customers.  We understand that embarking upon a CRM implementation or tackling existing CRM challenges can be ominous, time-consuming and expensive, so our aim is to truly add value and ensure that our services pay for themselves.

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